Ford produced three cars between 1932 and 1934: the Model B, the Model 18, and the Model 40. These succeeded the Model A. The Model B had an updated four cylinder and was available from 1932 to 1934. The V8 was available in the Model 18 in 1932, and in the Model 40 in 1933 and 1934. The 18 was the first Ford fitted with the flathead V‑8. The company also replaced the Model AA truck with the Model BB, available with either the four- or eight-cylinder engine.
Rather than just updating the Model A, Ford launched a completely new vehicle for 1932. The V8 was marketed as the Model 18 in its initial year, but was commonly known as the Ford V‑8. It had the new flathead V8 engine. The Model 18 was the first low-priced, mass-marketed car to have a V8 engine, an important milestone in the American automotive industry. The 221 cu in (3.6 l) V8 was rated at 65 hp (48 kW), but power increased significantly with improvements to the carburetor and ignition in succeeding years. The V8 was more popular than the four-cylinder, which was essentially a variant of the Model A engine with improvements to balancing and lubrication.
Model B was derived with as few technical changes as possible to keep cost low. Other than the engine, and badging on headlamp support bar (later: grille) and hub caps, it was virtually indistinguishable from the V-8. Its intention was to be a price leader, and as it offered more than the popular Model A, this should have been a winning formula. In fact, the new and only slightly more expensive V-8 stole the show, and finally made it obsolete. The V8 engine was previously exclusive to Lincoln products, which in 1932 switched to V12 engines only.
Although there is a certain visual similarity with the predecessor Model A, the car was new. While the Model A has a simple frame with two straight longitudinal members, the new car got a longer wheelbase, and an outward curved, double-dropped chassis. In both models the fuel tank is relocated from the cowl as in Model A and late Model T, where its back formed the dash, to the lower rear of the car, as is typical in modern vehicles; thus requiring Ford to include an engine-driven fuel pump rather than rely on gravity feed. While the V8 was developed from scratch, the B just had an improved four-cylinder Model A engine of 201 cu in (3.29 L) displacement producing 50 horsepower (37 kW; 51 PS).
When Ford introduced the Model A in late 1927, there were several competitors also offering four-cylinder cars, among them Chevrolet, Dodge, Durant, or Willys. That changed within a few years, soon leaving the new Plymouth the sole major make in the Ford's price class with a four.
Although sharing a common platform, Model Bs and Model 18s came not only in Standard and Deluxe trim, they were available in a large variety of body styles. Some of them, such as the commercial cars described below, were only available as Standards, and a few other came only in Deluxe trim. There were two-door roadster, two-door cabriolet, four-door phaeton, two and four-door sedans, four-door "woodie" station wagon, two-door convertible sedan, panel and sedan deliveries, five-window coupe, a sport coupe (stationary softtop), the three-window Deluxe Coupe, and pickup. The wooden panels were manufactured at the Ford Iron Mountain Plant in the Michigan Upper Peninsula from Ford owned lumber. One of the more well known and popular models was the two-door Victoria, which was largely designed by Edsel Ford. It was a smaller version of the Lincoln Victoria coupe, built on the Lincoln K-series chassis with a V8 engine; by 1933 Lincoln no longer used a V8 and only offered the V12, with the V8 now exclusive to Ford branded vehicles.
Prices ranged from US$495 for the roadster, $490 for the coupes, and $650 for the convertible sedan. Production totals numbered from 12,597 for the roadster to 124,101 for the two-door sedan. Ford sold 298,647 V8-powered 18s in 1932, and except for the fact Ford could not keep up with demand, the essentially identical four-cylinder B would have been a sales disaster: dealers switched customers to them from the V8, and even then sold only 133,539, in part because the V8 cost just US$10 more.
The B was discontinued because buyers disliked four-cylinder models in general, and because of the huge success of the V8, not for being an inferior car. In fact, it persisted a little longer in Europe, where in many countries the tax system heavily favored smaller-displacement engines.
Today, the 1932 Model B, although always a little bit in the shadow of the V8, is a highly collectible car and people will pay thousands of dollars to restore one to original specification, which is ironic, as they were once cheap "throwaway" cars popular with hot rodders who would tear them apart and use them as the basis for a "build", which is partly why it is so hard to find an unaltered specimen today.
All 1932 Fords—V8-8s and Model Bs—came with black fenders, wire wheels, and a rear-mounted spare wheel (side mounted on cars equipped with a tail gate). Options included single or twin sidemounts, luggage rack, clock, interior and exterior mirrors, and choice of leather or Broadcloth (closed cars) interior material.
Paints were Pyroxylin lacquer.
The B shared frame, bodies, and even most of the trim with the eight-cylinder car. The only technical difference was the use of the slightly reworked Model A engine, thus the designation B. Most body styles were available as Standard or Deluxe variants with either engine offered as an option. Customers could get a Deluxe version of the 1932 Model B in three-window coupe (which only came in Deluxe model), roadster, phaeton, Tudor and Fordor as well.
Standard trim meant black front window frame, black wire wheels (color optional), black horn (chrome-plated optional), single tail light (second optional), painted dash, position lights integrated in the head lamps (Deluxe cowl lamps optional), and less expensive interiors.
When the Model 40 and the new B were introduced February 9, 1933, revisions of the car were substantial, especially considering how important the 1932 change had been. For its second year, the wheelbase was stretched, from 106 in (2692 mm) to 112 in (2845 mm) on a new crossmember frame. The grille was revised, gaining a pointed forward slope at the bottom which resembled either a spade, a Medieval shield, or possibly the 1932 Packard Light Eight in general outline anyway. Both the grille and hood louvers curved down and forward. The overall design and grille were inspired by the English Ford Model Y. Streamlining was further accentuated by the new hood which now covered the cowl, giving an impression of more length. In addition, there were more rounded and skirted fenders and new, elegantly bowed bumpers. Headlamp support bars were no longer in use, and there were new wire wheels. The cars got a new dashboard with instruments set in an oval insert in front of the driver. There was a glove box on the passenger side. Closed Deluxe models received heavy DI-NOC woodgraining on dash and window frames, and there were deeper seat cushions.
There were 10 body styles (14 if standard and Deluxe trim levels are counted separately). Now, all were available for V-8s and the Model B, which thus got Deluxe models, too. Convertible Coupes and Victoria came in Deluxe trim only, and the most expensive car in the line, the "woody", as a Standard only. It cost US$590 with the four-cylinder engine.
The cars gained about 3 percent in weight, compensated for with more powerful engines, as on the V-8 with its 15 percent increase in power.
Total sales for the model year were up to 311,113and 334,969 for calendar year.
Power from the V8 rose to 75 hp (56 kW) with a revised ignition system.[clarification needed] The four-cylinder engine continued unchanged, but was referred to (by some) as the Model C, though Ford never referred to its "Improved Four-Cylinder engine" as a "Model C" engine. There is some dispute over this; some sources say it was a common misconception due to the introduction of a larger counterbalanced crankshaft during the Model B engine production, and the letter "C" casting mark on most, but not all, of the Model B heads. On the other side, this integrally counterweighted crankshaft was first introduced for truck engines only. When they proved superior concerning smoothness and longevity, they were introduced for worldwide four cylinder production. Together with the fact that there were huge quantities of "B" code engines in stock which needed to be used up, this explains why there are "B" and "C" coded engines in some model years. as Canadian-built cars used the prefix "C" on their identification plates, there is another source for errors. Model Bs start with prefix "AB", V-8s with "18-1". (Model A part number suffix was ‑A, Police Special High Compression head part number suffix was ‑b, and there was a fairly large letter "B" casting mark about the center of the head.)
The 1934 Ford (the Model 40B) was not as substantial a model year change as the previous two years had been.
Noticeable changes included a flatter grille with a wider surround and fewer bars, straight hood louvers, two handles on each side of the hood, smaller head lights and cowl lamps, and a reworked logo. The bare metal dash insert was replaced by painted steel.
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