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Sunday, December 1, 2019

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Maserati (Italian: [mazeˈraːti]) is an Italian luxury vehicle manufacturer. Established on 1 December 1914, in Bologna, Italy, Maserati's tagline is "Luxury, sports and style cast in exclusive cars", and mission statement is to "Build ultra-luxury performance automobiles with timeless Italian style, accommodating bespoke interiors, and effortless, signature sounding power".

The company's headquarters are now in Modena, and its emblem is a trident. It has been owned by the Italian-American car giant Fiat Chrysler Automobiles (FCA) and FCA's Italian predecessor Fiat S.p.A. since 1993. Maserati was initially associated with Ferrari, which was also owned by FCA until being spun off in 2015, but more recently it has become part of the sports car group including Alfa Romeo and Abarth (see section below). In May 2014, due to ambitious plans and product launches, Maserati sold a record of over 3,000 cars in one month. This caused them to increase production of the Quattroporte and Ghibli models. In addition to the Ghibli and Quattroporte, Maserati offers the Maserati GranTurismo, the GranTurismo Convertible, the Maserati Levante (the first ever Maserati SUV). Maserati has placed a production output cap at 75,000 vehicles globally.

The Maserati brothers, Alfieri, Bindo, Carlo, Ettore, and Ernesto, were all involved with automobiles from the beginning of the 20th century. Alfieri, Bindo, and Ernesto built 2-litre Grand Prix cars for Diatto. In 1926, Diatto suspended the production of race cars, leading to the creation of the first Maserati and the founding of the Maserati marque. One of the first Maseratis, driven by Alfieri, won the 1926 Targa Florio. Maserati began making race cars with 4, 6, 8, and 16 cylinders (two straight-eights mounted parallel to one another).


The trident logo of the Maserati car company, designed by Mario Maserati, is based on the Fountain of Neptune in Bologna's Piazza Maggiore. In 1920, one of the Maserati brothers, used this symbol in the logo at the suggestion of family friend Marquis Diego de Sterlich. It was considered particularly appropriate for the sports car company due to the fact that Neptune represents strength and vigour; additionally the statue is a characteristic symbol of the company's original home city.

Alfieri Maserati died in 1932, but three other brothers, Bindo, Ernesto, and Ettore, kept the firm going, building cars that won grand prix races.

In 1937, the remaining Maserati brothers sold their shares in the company to the Adolfo Orsi family, who, in 1940, relocated the company headquarters to their home town of Modena, where it remains to this day. The brothers continued in engineering roles with the company. Racing successes continued, even against the giants of German racing, Auto Union and Mercedes. In back-to-back wins in 1939 and 1940, an 8CTF won the Indianapolis 500, making Maserati the only Italian manufacturer ever to do so.

The second world war then intervened and Maserati abandoned car making to produce components for the Italian war effort. During this time, Maserati worked in fierce competition to construct a V16 town car for Benito Mussolini before Ferry Porsche of Volkswagen built one for Adolf Hitler. This failed, and the plans were scrapped. Once peace was restored, Maserati returned to making cars; the A6 series did well in the post-war racing scene.

Key people joined the Maserati team. Alberto Massimino, a former Fiat engineer with both Alfa Romeo and Ferrari experience, oversaw the design of all racing models for the next ten years. With him joined engineers Giulio Alfieri, Vittorio Bellentani, and Gioacchino Colombo. The focus was on the best engines and chassis to succeed in car racing. These new projects saw the last contributions of the Maserati brothers, who, after their 10-year contract with Orsi expired, went on to form O.S.C.A.. This new team at Maserati worked on several projects: the 4CLT, the A6 series, the 8CLT, and, pivotally for the future success of the company, the A6GCS.

The famous Argentinian grand prix driver Juan-Manuel Fangio raced for Maserati for a number of years in the 1950s, achieving a number of stunning victories including winning the world championship in 1957 in the 250F. Other racing projects in the 1950s were the 200S, 300S, 350S, and 450S, followed in 1961 by the famous Tipo 61.

Maserati retired from factory racing participation because of the Guidizzolo tragedy[a] during the 1957 Mille Miglia, though they continued to build cars for privateers. Maserati became more and more focused on building road-going grand tourers.

The 1957 3500 GT marked a turning point in the marque's history, as its first ground-up grand tourer design and first series-produced car. Production jumped from a dozen to a few hundred cars a year.Chief engineer Giulio Alfieri took charge of the project and turned the 3.5-litre inline six from the 350S into a road-going engine. Launched with a Carrozzeria Touring 2+2 coupé aluminium body over superleggera structure, a steel-bodied short wheelbase Vignale 3500 GT Convertible open top version followed in 1960. The 3500 GT's success, with over 2,200 made, was critical to Maserati's survival in the years following withdrawal from racing.

The 3500 GT also provided the underpinnings for the small-volume V8-engined 5000 GT, another seminal car for Maserati. Born from the Shah of Persia's whim of owning a road car powered by the Maserati 450S racing engine, it became one of the fastest and most expensive cars of its days. The third to the thirty-fourth and last example produced were powered by Maserati's first purely road-going V8 engine design.

In 1962, the 3500 GT evolved into the Sebring, bodied by Vignale and based on the Convertibile chassis. Next came the two-seater Mistral coupé in 1963 and Spider in 1964, both six-cylinder powered and styled by Pietro Frua.

Also in 1963, the company's first saloon arrived, the Quattroporte, also styled by Frua. If the 5000 GT inaugurated the marque's first road-going V8, the Quattroporte's Tipo 107 4.2-litre DOHC V8 was the forefather of all Maserati V8s up to 1990.

The Ghia-designed Ghibli coupé was launched in 1967. It was powered by a 4.7-litre dry sump version of Maserati's quad cam V8. The Ghibli Spyder and 4.9-litre Ghibli SS followed.

In 1968, Maserati was taken over by Citroën. Adolfo Orsi remained the nominal president, but Maserati was controlled by its new owner. The relationship started as a joint venture, made public in January 1968, in which Maserati would design and manufacture an engine for Citroën's upcoming flagship called SM. Launched in 1970, the SM was a four-seat front-wheel-drive coupé, powered by a Maserati Tipo C114 2.7-litre 90° V6 engine; this engine and its gearbox had been used in other vehicles, such as rally-prepared DSs used by Bob Neyret in Bandama Rally, and in the Ligier JS2.

With secure financial backing, new models were launched and built in much greater numbers than years prior. Citroën borrowed Maserati's expertise and engines for the SM and other vehicles, and Maserati incorporated Citroën's technology, particularly in hydraulics. Engineer Giulio Alfieri was key to many of the ambitious designs of this period.

The first new arrival was the 1969 Indy—a Vignale-bodied four-seater GT with a traditional V8 drivetrain, 1,100 units of the Indy were made.

In 1971, the Bora was the company's first series production mid-engine model, an idea agreed with administrator Guy Malleret shortly after the 1968 takeover. The Bora ended Maserati's reputation for producing fast but technologically out of date cars, being the first Maserati with four wheel independent suspension. In contrast, competitor Lamborghini had used independent suspension in 1964.

Maserati


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