The Mahindra Roxor (stylized as ROXOR) is a 4x4 off-road only utility vehicle assembled by Mahindra Automotive North America (MANA) since 2018. MANA is the US arm of Indian automotive company Mahindra and Mahindra. It is based on the Mahindra Thar, produced and sold in the Indian market since 2010. Mahindra has made off-road vehicles since a 1947 contract to build military vehicles for Willys Overland.
The Roxor was announced in November 2017 and began sales on March 2, 2018. In the United States it is an off-highway side-by-side (SxS). The Roxor is assembled at Mahindra's 150,000 sq ft (14,000 m2) factory that opened in March 2018 in Auburn Hills, outside Detroit, Michigan. Mahindra is the first new automaker to open a manufacturing operation in the Detroit area in almost 30 years. Roxors are assembled at the US Mahindra facility with about 50% local content, by value. They are sold through powersports dealers across US and Canada.
Fiat Chrysler Automobiles, owner of the Jeep brand, filed a complaint in August 2018 with the U.S. International Trade Commission to halt sales in the US, saying the design infringed on FCA's copyrights.Mahindra and Mahindra and its Mahindra Automotive North America division filed a public-interest statement with the trade commission on August 22, 2018, asserting that the recent complaint filed by FCA U.S. is without merit, and has begun proceedings in a Michigan court to enforce a design agreement that it claims to have executed with Fiat in 2009.
The Roxor is based on the design of the Jeep CJ of the 1960s, and Willys CJ of the 1940s. Mahindra was granted a license in 1947 to use the Jeep and CJ trademarks, and Willys originally shipped complete vehicle kits directly to Mahindra. Over time, the vehicles were localized in India. The body design and a significant portion of its mechanical architecture remain largely untouched. In the US off-road UTV market, it has a roll-over protection system (ROPS), which creates the upper body structure and is attached directly to the fully boxed frame. It has a single gauge speedometer on all variants, with digital fuel, odometer, and tachometer gauges.
The Roxor is available in two- and four-passenger versions, and with either a manual or automatic transmission. It has 16-in steel or aluminum wheels, with options for Goodyear 235/70R16 Wrangler Trailrunner AT, BFGoodrich 235/70R16 All-Terrain T/A KO2, or EFX 30×9.5-16 tires.
The Roxor is powered by the Mahindra M2DICR 2.5 L (150 cu in) direct-injected turbodiesel engine that Mahindra claims produces 63 bhp (47 kW) @ 3,200 and 144 lbf (640 N) torque at 1,400 rpm. The 18.6:1 compression ratio turbodiesel engine powers the Thar M2DICR and several other utility Mahindra vehicles, and versions are used in the Mahindra tractor line. In the Roxor, it is electronically limited to 55 mph (89 km/h) in the 2019 model, and 45 mph (72 km/h) in the 2018 model to ensure safe off-highway use. Mahindra says the Roxor's 12-US-gallon (45 l; 10.0 imp gal) fuel tank allows a range of 350 miles (560 km) and consumes 35 miles per US gallon (6.7 L/100 km; 42 mpg‑imp).[better source needed]
The NGT520 transmission was designed to military specifications. It has a cast-iron housing with a direct-mounted shift system. All of the forward gears are engaged with single-cone brass synchronizers. The simple gear lubrication system is cool enough under driving conditions to allow limited flat towing of the vehicle over the road. The gears are helical involute. The dual-offset cast-iron transfer case is also based on early military specified driveline requirements. The 2.46:1 low range allows low crawl speeds over uneven terrain and steep grades.
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