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Opel Automobile GmbH (German pronunciation: [ˈoːpl̩]) is a German automobile manufacturer, a subsidiary of French automaker Groupe PSA since August 2017. From 1929 until 2017, Opel was owned by American automaker General Motors. Opel vehicles are sold in the United Kingdom under the Vauxhall brand. Some Opel vehicles are badge-engineered in Australia under the Holden brand, and in North America and China under the Buick brand.

Opel traces its roots to a sewing machine manufacturer founded by Adam Opel in 1862 in Rüsselsheim am Main. The company began manufacturing bicycles in 1886 and produced its first automobile in 1899. After listing on the stock market in 1929, General Motors took a majority stake in Opel and then full control in 1931, establishing the American reign over the German automaker for nearly 90 years.

In March 2017, Groupe PSA agreed to acquire Opel from General Motors for €2.2 billion, making the French automaker the second biggest in Europe, after Volkswagen.


Opel is headquartered in Rüsselsheim am Main, Hesse, Germany. The company designs, engineers, manufactures and distributes Opel-branded passenger vehicles, light commercial vehicles, and vehicle parts and together with its British sister brand Vauxhall they are present in over 60 countries around the world.

The company was founded in Rüsselsheim, Hesse, Germany, on 21 January 1862, by Adam Opel. In the beginning, Opel produced sewing machines. In 1888, production was relocated from a cowshed to a more spacious building in Rüsselsheim. Opel launched a new product in 1886: he began to sell high-wheel bicycles, also known as penny-farthings. Opel's two sons participated in high-wheel bicycle races, thus promoting this means of transportation. The production of high-wheel bicycles soon exceeded the production of sewing machines. At the time of Opel's death in 1895, he was the leader in both markets.

The first cars were designed in 1898 after Opel's wife Sophie and their two eldest sons entered into a partnership with Friedrich Lutzmann, a locksmith at the court in Dessau in Saxony-Anhalt, who had been working on automobile designs for some time. The first Opel production Patent Motor Car was built in Rüsselsheim early 1899, although These cars were not very successful (A total of 65 motor cars were delivered: 11 in 1899, 24 copies in 1900 and 30 in 1901) and the partnership was dissolved after two years, following which Opel signed a licensing agreement in 1901 with the French Automobiles Darracq France to manufacture vehicles under the brand name Opel Darracq. These cars consisted of Opel bodies mounted on Darracq chassis, powered by two-cylinder engines.

The company first showed cars of its own design at the 1902 Hamburg Motor Show, and started manufacturing them in 1906, with Opel Darracq production being discontinued in 1907.

In 1909, the Opel 4/8 PS model, known as the Doktorwagen ("Doctor's Car") was produced. Its reliability and robustness were appreciated by physicians, who drove long distances to see their patients back when hard-surfaced roads were still rare. The Doktorwagen sold for only 3,950 marks, about half as much as the luxury models of its day.

In 1911, the company's factory was virtually destroyed by fire and a new one was built with more up-to-date machinery.

In the early 1920s, Opel became the first German car manufacturer to incorporate a mass-production assembly line in the building of their automobiles. In 1924, they used their assembly line to produce a new open two-seater called the Laubfrosch (Tree frog). The Laubfrosch was finished exclusively in green lacquer. The car sold for an expensive 3,900 marks (expensive considering the less expensive manufacturing process), but by the 1930s, this type of vehicle would cost a mere 1,930 marks – due in part to the assembly line, but also due to the skyrocketing demand for cars. Adam Opel led the way for motorised transportation to become not just a means for the rich, but also a reliable way for people of all classes to travel.

Opel had a 37.5% market share in Germany and was also the country's largest automobile exporter in 1928. The "Regent" – Opel's first eight-cylinder car – was offered. The RAK 1 and RAK 2 rocket-propelled cars made sensational record-breaking runs.

In March 1929, General Motors (GM), impressed by Opel's modern production facilities, bought 80% of the company, increasing this to 100% in 1931. The Opel family gained $33.3 million from the transaction. Subsequently, during 1935, a second factory was built at Brandenburg for the production of "Blitz" light trucks.

In 1935, Opel became the first German car manufacturer to produce over 100,000 vehicles a year. This was based on the popular Opel "P4" model. The selling price was a mere 1,650 marks and the car had a 23 hp (17 kW) 1.1 L four-cylinder engine and a top speed of 85 km/h (53 mph).

Opel also produced the first mass-production vehicle in Germany with a self-supporting ("unibody") all-steel body, closely following the 1934 Citroën Traction Avant. This was one of the most important innovations in automotive history. They called the car, launched in 1935, the Olympia. With its small weight and aerodynamics came an improvement in both performance and fuel consumption. Opel received a patent on this technology.

The 1930s was a decade of growth, and by 1937, with 130,267 cars produced, Opel's Rüsselsheim plant was Europe's top car plant in terms of output, while ranking seventh worldwide.

1938 saw the presentation of the highly successful Kapitän. With a 2.5 L six-cylinder engine, all-steel body, front independent suspension, hydraulic shock absorbers, hot-water heating (with electric blower), and central speedometer. 25,374 Kapitäns left the factory before the intensification of World War II brought automotive manufacturing to a temporary stop in the Autumn of 1940, by order of the government.

World War II brought to Rüsselsheim the only year in the history of Opel – 1945 – in which it produced fewer vehicles since that first Lutzmann-authored Opel was made in 1899. Before the conflict broke out, the Adam Opel AG had established itself as the largest motor vehicle manufacturer in Europe. The combination of Opel know-how with GM resources had produced outstanding results. In spite of stifling red tape, the economic atmosphere in Germany in the 1930s had powerfully fertilised the growth of this and other auto companies, but in the case of Opel, at least, the expansion of this industrial machine clearly was not directed in any way toward military objectives.

Opel's relationship to GM in America during the war has been disputed. Alfred P. Sloan's memoir indicates that when the war started, as Germany nationalised many foreign-owned industrial assets, GM's contract with Opel was broken and remained that way for the rest of the war. Other writers[example needed] have alleged that even after June 1940, official connections between Opel and America were not broken, and monetary gain by Americans continued throughout the war.

During the 1930s, the Rüsselsheim plant was never given a major role in Germany's war preparations. Neither was Ford's plant in Cologne considered trustworthy enough for a big assignment, such as tank manufacture, in view of their earlier foreign associations. Initially, of course, the war was thought to be a short one settled in Germany's favour. Auto plants were shut down, to conserve resources, but not converted to other jobs. As was common with much of the production in Nazi Germany during the war, slave labour of deported civilians and Soviet POWs was utilized in the Opel factories.

Opel


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